, Extended Stay America Efficiency Studios®, Homestead Studio Suites®, StudioPLUS Deluxe Studios®, and Crossland Economy Studios® have created this privacy statement because we are committed to protecting our guests' privacy. The following discloses our security, information gathering and dissemination practices for the ExtendedStayHotels.com Web site.
Information Collection and Use
Extended Stay Hotels is the sole owner of the information collected on this Web
site. Extended Stay Hotels will not sell, share, or otherwise distribute your
personal data to third parties. Extended Stay Hotels collects information from
our users at several different points on our Website.
We use WebTrends NetIQ, a service provider, to help us gather and analyze
information about our customers. WebTrends' only role is to help us conduct
our business and deliver the most relevant products and services. If you would
like to deactivate our ability to analyze your anonymous browsing and purchase
behavior through the use of this service or find out more about our service
provider, including its privacy policy and how to opt out,
Click Here.
Log Files
We use IP addresses to analyze trends, administer the Website, track user's
movement, and gather broad demographic information for aggregate use. IP
addresses are not linked to personally identifiable information.
Links
This Website may contain hyperlinks to Websites operated by parties other than
Extended Stay Hotels. Such hyperlinks are provided for your reference only.
Extended Stay Hotels does not control such Websites and is not responsible for
their contents. The inclusion of hyperlinks to such Websites does not imply any
endorsement of the material on such Websites or any association with their
operators. Those Websites may have different privacy policies. If you click
onto another Website, you may want to check the privacy policy of that Web
site. Extended Stay Hotels is not responsible for the privacy policies of other
sites.
Cookies
A cookie is a piece of data stored on the user's hard drive containing
information about the user. Usage of a cookie is in no way linked to any
personally identifiable information while on our Website. If you do not want
information collected through the use of cookies, there is a simple procedure in
most browsers that allows you to deny or accept the cookie feature; however, you
should note that cookies are necessary to provide you with certain features such
as making a reservation. If a user rejects the cookie, they may still use our
Website. The only drawback to this is that the user will be limited in some
areas of our Website. Cookies can also enable us to track and target the
interests of our users to enhance the experience on our Website. Some of our
business partners use cookies on our Website (for example, online advertisers).
However, we have no access to or control over these cookies.
Online Advertising
We use a third-party company to serve online advertisements on our behalf across
the Internet. During this process, we may collect information about your visits
to our Website. This is primarily accomplished through the use of a technology
commonly referred to as a Web Beacon or Action Tag, which we place on various
pages of our Website and allows the third party to collect anonymous
information. The information tracked is completely anonymous; it contains no
personal information about any individuals. The anonymous information collected
is used only to track our advertising's effectiveness and improve our
advertising. If you would like more information about this practice, or if you
prefer not to have this information used,
Click Here.
Surveys & Contests
From time-to-time our Website requests information from users via surveys or
contests. Participation in these surveys or contests is completely voluntary and
the user therefore has a choice whether or not to disclose this information.
Information requested may include contact information (such as name and
address), and demographic information (such as zip code, age level). Contact
information will be used to notify the winners and award prizes. Survey
information will be used for purposes of monitoring or improving the use and
satisfaction of this Website.
Special Offers
We send all new Suite Offers members a welcoming email to confirm membership.
Established members will receive information on services and special deals. Out
of respect for the privacy of our users we present the option to not receive
these types of communications. Please see our choice and opt-out below.
Correction/Updating Personal Information:
If a user's personally identifiable information changes (such as your zip code),
or if a user no longer desires our service, we will endeavor to provide a way to
correct, update or remove that user's personal data provided to us. This can
usually be done at the My Account page or by emailing us using the Contact Us
page.
Choice/Opt-out
Our users are given the opportunity to 'opt-out' of having their information
used for purposes not directly related to our Website at the point where we ask
for the information. For example, our reservation process has an 'opt-out'
mechanism so users who book a room from us, but don't want any marketing
material, can keep their email address off of our lists. All our emails
promoting special deals to our Suite Offers members contain a link to Opt-out of
receiving future emails. You may also use the Contact Us page to Opt-Out of
receiving emails in the future.
Site Security
By making your travel purchase on our secure server, you are protected by Secure
Socket Layer (SSL) technology, utilized by most popular browsers, including
Netscape and Microsoft Explorer. This technology allows us to use the most
advanced encryption tools necessary to protect information transmitted between
your computer and our server. Through encryption, the personal information you
enter, including your name, address, and credit-card information, is converted
into code that is then securely dispatched over the Internet. Once your secure
server receives your encrypted personal information, it is translated back into
its original form and stored in our off-line database. Your credit card
information is not transmitted over the Internet again.
Site and Service Updates
We also send the user Website and service announcement updates. Members are not
able to un-subscribe from service announcements, which contain important
information about the service. We communicate with the user to provide requested
services and in regards to issues relating to their account via email or phone.
Notification of Changes
If we decide to change our privacy policy, we will post those changes on our
Homepage so our users are always aware of what information we collect, how we
use it, and under circumstances, if any, we disclose it. If at any point we
decide to use personally identifiable information in a manner different from
that stated at the time it was collected, we will notify users by way of an
email. Users will have a choice as to whether or not we use their information in
this different manner. We will use information in accordance with the privacy
policy under which the information was collected.